Back

Flexwhere’s fresh new look: our journey to a new identity
12-02-2025
At Dutchview, we believe in growth, evolution, and staying ahead of the curve. That is why we recently took a big step forward with Flexwhere, an app powered by Dutchview that helps businesses manage their workplaces with ease. What started as a simple workplace management tool has grown into a trusted platform that supports businesses in navigating the ever-changing world of hybrid work. As the world of work changed, we knew our brand had to change with it.
Why we rebranded
Rebranding is never just about a new logo or fresh colors. It is about redefining who we are and what we stand for. When we looked at Flexwhere, we saw a product that was already helping teams work smarter, but we realized our brand did not fully capture the energy, flexibility, and innovation behind it.
We listened to our customers and reflected on our own journey. We saw an opportunity to refresh our visual identity, messaging, and overall brand experience to better align with the modern, dynamic workplaces we serve.
What changed?
We wanted Flexwhere to feel as modern and adaptable as the workplaces it supports. So, we refreshed its look with vibrant colors, a sleek logo, and a more intuitive design. These updates reflect the smart, seamless, and professional experience that users expect from us.
But it was not just about looks. We also took this opportunity to refine our vision, mission, and values. We doubled down on what makes Flexwhere special: a tool that empowers businesses and employees to make the most of their workspaces.

What stayed the same?
While our look evolved, our commitment to our customers did not change. Flexwhere remains the same easy-to-use, hardware-free, and data-secure solution that teams have come to rely on. The features and functionalities that make workplace management seamless are still at the core of what we do.
Looking ahead
This rebrand was an exciting milestone, but it is just the beginning. With a stronger brand foundation, we are looking forward to bringing even more innovations and improvements to the Flexwhere experience. Our goal has always been to make hybrid work simpler, smarter, and more efficient, and that mission continues.
We are incredibly proud of how far Flexwhere has come, and we cannot wait to see what the future holds. Thank you for being part of this journey with us. Here’s to the next chapter of Flexwhere!
Take a look at our new brand look yourself 👀https://flexwhere.com/